SEO services
Search engine optimization (SEO) in Ann Arbor
Most people who need what you sell start with a search. We help your website earn its place in those results with a technically sound site, content that answers real questions, and the local signals Google uses to rank businesses near the searcher.
SEO that compounds instead of evaporating
Paid ads stop the moment you stop paying. Organic rankings built on solid foundations keep bringing visitors month after month, which is why SEO is often the most cost-effective channel a business has once it is working.
It is also the area of marketing most full of jargon and vague promises. Our approach is deliberately plain: start with an audit, fix whatever is holding the site back, then build content and authority around the searches that actually lead to inquiries and sales. We report in those terms too: leads and revenue first, rankings second.
A word on guarantees. No one can promise a #1 position. Google says so in its own guidance on hiring an SEO, and we agree. What we can promise is clear work, clear reasoning and honest reporting.
For businesses that serve customers in a specific area, local SEO matters as much as the website itself. Your Google Business Profile, your reviews and the consistency of your name, address and phone number across the web all influence whether you appear in the map results that sit above ordinary listings.
What's included
Everything search needs, in one plan
Each engagement is scoped to your site and goals, so not every item applies to every business.
- Technical SEO audit: crawling, indexing, site speed, Core Web Vitals and mobile usability.
- On-page optimization: page titles, headings, internal links and structured data.
- Keyword and competitor research mapped to the page that should rank for each search.
- Local SEO: Google Business Profile, local citations and consistent business details.
- Content planning and writing for service pages, location pages and articles.
- Link earning through digital PR and genuine local relationships, never link schemes.
- Measurement: Google Search Console, analytics and conversion tracking set up properly.
- Monthly reporting in plain English: what we did, what changed, and what comes next.
How it works
From audit to results, step by step
SEO rewards steady, well-ordered work. This is the order we do it in, and why.
Audit
We crawl your site, review your Search Console data and benchmark the competitors who already rank for your most valuable searches.
Fix the foundations
Technical problems come first, because a page Google cannot crawl or index will not rank however good its content is.
Build relevance
We optimize your priority pages, then fill the gaps with content written for the questions your customers are asking.
Measure and refine
We track rankings, traffic and inquiries, then put more effort into the pages and topics that are working.
Is it right for you?
SEO suits some situations better than others
We would rather tell you now than six months into a contract.
A strong fit when…
- People already search for what you offer, so there is demand to capture.
- You can give it time. SEO results build over months, not weeks.
- You want a channel whose results do not switch off when the spending stops.
- You are willing to improve your website, not just add keywords to it.
Worth waiting if…
- You need inquiries this week. Paid search can bring them now while SEO builds alongside.
- Your product is so new that nobody searches for it yet. Awareness campaigns come first.
- Your website cannot be edited. A rebuild may be the better first investment.
Frequently asked questions
How long does SEO take to work?
Longer than most people hope: think months, not weeks. Technical fixes and local SEO can show movement sooner; competitive searches take longer, and it depends heavily on where your site starts. We set expectations at the start and report progress every month, so you can see the trend before the results arrive.
Can you guarantee first-page rankings?
No, and you should be wary of anyone who does. Google controls its rankings and warns against agencies that promise them. We commit to the work, the reasoning behind it and transparent reporting on the results.
What is local SEO, and do I need it?
Local SEO helps you appear when people search for a service near them, including in the Google Maps results. If customers visit you or you travel to them, it is usually the first place to start. It covers your Google Business Profile, reviews, local citations and pages built around the areas you serve.
Do I have to keep paying for SEO forever?
Not necessarily. The work done on your site stays in place and keeps working. Ongoing SEO is about growing further and defending what you have, because competitors and search results keep changing. Some clients keep a monthly retainer; others return for a project once or twice a year.
What access will you need?
Usually your website’s admin area, Google Search Console, your analytics and your Google Business Profile. We recommend that every account is registered to your business and that we are added as users, so you always keep control of your own data.
Works well with
Related services
Pay-Per-Click Advertising
Google Ads and Microsoft Ads campaigns built around cost per lead, not clicks.
Content Marketing
Articles, guides and landing pages written to answer real customer questions.
Website Design & Development
Fast, accessible websites built to turn visitors into inquiries.
Ready to grow?
Tell us about your business and what you want marketing to achieve. We will come back with honest advice on where to start.