Insights
Marketing insights
Practical, jargon-free guides to online marketing from the Green Branch team: what to do, why it works, and how to tell whether it is working.
Local SEO checklist for Ann Arbor businesses
The groundwork that helps a local business show up in map results and "near me" searches.
How to set a Google Ads budget when you are starting out
Work backwards from what a customer is worth to a daily budget you can test with confidence.
The marketing metrics that matter (and the ones to ignore)
Which numbers tell you whether marketing is working, and which ones only look good in a report.
Prefer to talk it through?
If you would rather get advice on your own situation than read a general guide, we are happy to help.